How do you stop the war between your marketing and sales teams?

The simple answer is by ensuring that your marketing team is passing along well qualified leads to your sales team. In a majority of companies, the gap between those generating leads and those that must act on them is significant. And the wider the gap, the fewer well qualified leads that make it across. And this can have devastating consequences for your business with disconnected lead development and wasted communication leading to decreased sales.

Impel CRM's Marketing Automation solution reduces the gap dramatically by integrating direct mailing programs, telecalling programs and your corporate website into a well-oiled lead generating machine. Your marketing team can now produce a continuous flow of well qualified leads that can accelerate revenue growth.

Impel CRM helps businesses identify sales prospects at peak interest. With our innovative Lead management portal, you can ensure that the right lead is distributed to the right sales person at the right time. Your marketing people can nurture leads building the prospect's interest over time. With the integrated customer service module, even your customer support people now become qualified lead generators with up-selling and cross-selling opportunities.

Sign up for a Free Trial of Impel CRM now and see how you can make your sales and marketing teams best buddies.