Call Center:

If some of your sales operations involves focused outbound calling in specific campaigns, you need to do a number of things outside plain old sales-force automation. You need to define your campaign, identify your target prospects, maybe buy lists of email IDs and phone numbers to get in touch with and then set up the infrastructure for people to do some heads-down calling. You'd typically hand out spread-sheet lists to each one of your callers, after separating out the target contacts into separate lists. As each person makes a call, s/he will record his/her conversation against each contact, probably on the spread-sheet. All very well, but all very time-consuming and manual. It'd be much better if you could do all this within a system, all the way from setting up marketing objectives through call-completion analysis. With Impel, you can do exactly that.


Impel includes a Call Center that you can invoke on a specific marketing program. In the Call Center, you can:

• Click to call the next contact, if you have the VOIP/other technical infrastructure available
• Review a whole lot of relevant info about the contact, including past contact with him/her, products that s/he may have purchased from you, etc.
• Make notes of your conversation, to be created as an activity with that contact
• Note call-back times if a contact is not available or asks you to call again at a later date and time
• Note the exact reaction of the prospect to your call, choosing from a selection that your administrator has set up
• If your script is divided into call stages, choose the exact stage that the call ended at
• Update details of the contact if s/he provides them in conversation - email ID, phone number, etc.
• Email the contact with a single click, sending relevant email either via a template or free-form and possibly attaching a relevant document
• Move on to the next contact with one click
• Exit the system, login at a later time to the same marketing program and start again exactly where you left off the last time.

If you're running internal calling operations, the Impel Call Center mechanism is usually just the right mix of simplicity, usability and effectiveness for you.