E2E Consumer Marketing:

For companies that sell through dealers, a significant challenge is the lack of visibility into the mind of the end-consumer. You know you have a good product, you know people are buying it, but your knowledge of buyer behaviour is based on market analysis and focus groups, not regular updates from actual consumers. And you have very little individual information about your consumers anyway, since it is your dealers that know them, not you. What if you could get to know them, though? And what if you could do that in the context of specific marketing programs that you run, bringing you details at every stage of interaction? Most importantly, what if you could do all this without threatening or damaging your dealer network? All this is possible with Impel.


Specifically for end-to-end marketing programs, Impel has the following features.

• Set up all your dealers in Impel via a simple upload mechanism. Dealers are added as accounts of type "Dealer". Each dealer's location is automatically geocoded with a latitude and longitude during the upload process.
• Upload prospect (contact) info, including email IDs and mobile numbers, into one or more specific marketing programs.
• Configure the Impel Web2Lead and SMS2Lead mechanisms to accept incoming leads from websites and via inbound SMS messages, including from short-codes that you rent commands on.
• Use the Impel mass-SMS and/or mass-email mechanisms to send messages to all contacts included in a marketing program.
• When a prospect responds via the web or via SMS, Impel can automatically assign such leads to specific outbound callers by various distribution models - round-robin, random or manual.
• Callers can contact assigned prospects and record their conversations with them via Impel's Call Center pages.
• Callers can physically identify prospect location and find dealers in close proximity to them, thanks to the dealer's geocode and direct integration with Google Maps.
• Impel can notify identified dealers about the prospect, and the prospect of the dealer's location, via SMS.
• When the prospect completes a purchase triggered by a marketing program, s/he or the dealer can confirm such sale to Impel via SMS, completing the whole loop.

Set up and managed completely within Impel, you now have ways not only to manage marketing programs completely but, more importantly, to figure out each program's effectiveness very specifically. And, in the process, you can build a database of your customers, with as much data as you think relevant.