At its simplest, a CRM solution is anything that helps you develop, maintain or improve customer relationships - including prospective customers. CRM systems enable you to capture information about customer interactions and give all your customer-facing teams a single integrated view of your customer. CRM enables your company to become customer driven and therefore, successful. When done right, CRM allows you to increase revenues and profits while lowering the cost of marketing, selling and servicing your customers.
 

• Sales Force Automation
   
• Marketing Automation
   
• Customer Service Automation
   
• Partner management

• Increase per-customer revenues
   
• Have a complete track of all your leads and opportunities
   
• Improved sales forecasting
   
• Improved up-selling and cross-selling
   
• Improved customer satisfaction by quicker response to requests
   
• Reduced sales cycles